Optomen make bold reality television that is screened both in the UK and internationally. Their two new joint CEOs tasked us with creating a statement website that showcased their portfolio of work and also portrayed the vibrant company culture. The requirements were for the styling was to be bold, brash and retro, using their brand hot pink throughout.
The platform we created is an easy to navigate showcase site, with custom sliders and hovers. The About Us’ page features a team section with engaging individual profile pages. The ‘Be On TV’ page has an application from implemented, so users can apply to be in a show directly online. When promoting themselves in the USA, Optomen have recently started to go under the guise of Pet Moon. We manipulated their Optomen branding and added a neon yellow to compliment the existing pink to give them a new brand identity. Using the structure of the Optomen website we have now launched the sister Pet Moon platform. This platform was awarded an Honourable Mention on the site Awwwards.